The HBA Report: Snippets
Women’s Wear Daily, January 5, 2007
By Michelle Edgar
Magic Wand: The Repelle Skin Shield Wand may be what every home hair colorer has ever dreamed of. The new item, which resembles a lip balm, deposits a smooth formula around the hairline so that if hair color accidentally gets onto the skin it can be easily wiped off. The gentle formula uses a derivative of grape-seed oil, shea butter, aloe and vitamin E. Repelle founder Jeffrey Goldstein said 57 percent of women who color their hair at home complain about the mess hair dye leaves on their skin. Repelle will retail for $4.99 nationwide at Walgreens, walgreens.com and salons in February.